Sociology
Pilcher (1999) identified soap operas as a ‘feminine genre’ of media because:
most of the characters in soap operas are women
they represent images of women as both domesticated and independent
they alienate women and appeal to an audience of men
female television producers are most likely to work in this area
they represent images of women as both domesticated and independent
Although many feminist theorists have criticized the representation of women in the mass media, these representations are changing and the messages conveyed are not simply patriarchal. Soap operas have often been associated with female viewers, but in Pilcher’s terms, this can be empowering as well as constraining. She said that soap operas give women pleasure as they can identify with strong, independent female characters, although they are often depicted in ‘domestic’ roles. 377-378
they represent images of women as both domesticated and independent Although many feminist theorists have criticized the representation of women in the mass media, these representations are changing and the messages conveyed are not simply patriarchal. Soap operas have often been associated with female viewers, but in Pilcher’s terms, this can be empowering as well as constraining. She said that soap operas give women pleasure as they can identify with strong, independent female characters, although they are often depicted in ‘domestic’ roles. 377-378
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