Content analysis
The data from each row in a coding schedule can be entered into a quantitative analysis computer program called:
Endnote
N-Vivo
Outlook
SPSS
SPSS
SPSS is a computer software package that aids quantitative analysis of numerical data (see chapter 16). It can be used for analysis of data generated by any quantitative strategy, with particular strengths for data derived from probability samples. Assuming the texts examined in content analysis to have been robustly sampled, then all of the numbers generated can be input to SPSS for statistical analysis. This includes the column headings in a coding schedule, the variables; with the rows entered as individual record data. NVivo is a similar type of computer programme for use with qualitative data (see chapter 25) but doesn’t help with this kind of data.
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 293
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 293
SPSS SPSS is a computer software package that aids quantitative analysis of numerical data (see chapter 16). It can be used for analysis of data generated by any quantitative strategy, with particular strengths for data derived from probability samples. Assuming the texts examined in content analysis to have been robustly sampled, then all of the numbers generated can be input to SPSS for statistical analysis. This includes the column headings in a coding schedule, the variables; with the rows entered as individual record data. NVivo is a similar type of computer programme for use with qualitative data (see chapter 25) but doesn’t help with this kind of data.
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 293
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 293
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Which of the following is not an example of a ‘unit of analysis’?A. Validity
B. significant actors
C. Words
D. subjects and themes
Why did Warde sample food magazines from four different months in the year?
A. Because there weren’t enough food adverts in the first two magazines
B. To take into account any seasonal variation in the recipes included in the magazines
C. To find information from more than one form of mass media communication
D. Because he couldn’t decide which of the recipes were the most appetizing
The purpose of a coding manual is to:
A. Provide a form onto which the data can be entered
B. Provide researchers with instructions about how to code the data
C. List all the categories that have been omitted from the schedule
D. Test researchers’ knowledge of statistics
If coders differed in their interpretations of the categories in the schedule, this could negatively affect the data’s:
A. Internal generalisability
B. Intra-interviewer reliability
C. Construct validity
D. Inter-coder reliability
Which of the following could be subjected to a textual content analysis?
A. Interview transcripts
B. Newspaper articles
C. Song lyrics
D. All of the above
Quantitative content analysis is an approach that aims to:
A. Objectively and systematically measure the content of a text
B. Reach an interpretive understanding of social action
C. Engage in a critical dialogue about ethical issues in research
D. Provide a feminist alternative to ‘male-stream’ quantitative methods
Why might a researcher want to count the frequency of certain words in a text?
A. It increases the reliability of the coding measures
B. It is a good way of finding out about the journalist’s favourite words
C. Emotive words can be used excessively to provoke a moral panic
D. It shows which words are most common in the English language
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