Content analysis
Which of the following could be subjected to a textual content analysis?
Interview transcripts
Newspaper articles
Song lyrics
All of the above
All of the above
Although the main use of content analysis has been an examination of mass-media printed texts, content analysis is not restricted to words. It can also be applied to great effect in analysis of images in magazines, films and animated cartoons. Bryman reports (p284) on its application to radio and television programmes as well as to the lyrics of pop songs. The focus of much content analysis is on communication, including that in published research reports.
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 285
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 285
All of the above Although the main use of content analysis has been an examination of mass-media printed texts, content analysis is not restricted to words. It can also be applied to great effect in analysis of images in magazines, films and animated cartoons. Bryman reports (p284) on its application to radio and television programmes as well as to the lyrics of pop songs. The focus of much content analysis is on communication, including that in published research reports.
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 285
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 285
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Which of the following is not an example of a ‘unit of analysis’?A. Validity
B. significant actors
C. Words
D. subjects and themes
The data from each row in a coding schedule can be entered into a quantitative analysis computer program called:
A. Endnote
B. N-Vivo
C. Outlook
D. SPSS
Why did Warde sample food magazines from four different months in the year?
A. Because there weren’t enough food adverts in the first two magazines
B. To take into account any seasonal variation in the recipes included in the magazines
C. To find information from more than one form of mass media communication
D. Because he couldn’t decide which of the recipes were the most appetizing
The purpose of a coding manual is to:
A. Provide a form onto which the data can be entered
B. Provide researchers with instructions about how to code the data
C. List all the categories that have been omitted from the schedule
D. Test researchers’ knowledge of statistics
If coders differed in their interpretations of the categories in the schedule, this could negatively affect the data’s:
A. Internal generalisability
B. Intra-interviewer reliability
C. Construct validity
D. Inter-coder reliability
Quantitative content analysis is an approach that aims to:
A. Objectively and systematically measure the content of a text
B. Reach an interpretive understanding of social action
C. Engage in a critical dialogue about ethical issues in research
D. Provide a feminist alternative to ‘male-stream’ quantitative methods
Why might a researcher want to count the frequency of certain words in a text?
A. It increases the reliability of the coding measures
B. It is a good way of finding out about the journalist’s favourite words
C. Emotive words can be used excessively to provoke a moral panic
D. It shows which words are most common in the English language
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