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Social Research Methods
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Social Research Methods
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The nature and process of social research
10
Social research strategies: quantitative research and qualitative research
10
Research designs
10
Planning a research project and formulating research questions
10
Getting started: reviewing the literature
9
Ethics and politics in social research
10
The nature of quantitative research
10
Sampling in quantitative research
10
Structured interviewing
10
Self-administered questionnaires
9
Asking questions
10
Structured observation
10
Content analysis
10
Using existing data
10
Quantitative data analysis
10
Using IBM SPSS statistics
10
The nature of qualitative research
10
Sampling in qualitative research
10
Ethnography and participant observation
10
Interviewing in qualitative research
10
Focus groups
10
Language in qualitative research
10
Documents as sources of data
10
Qualitative data analysis
10
Computer-assisted qualitative data analysis: using NVivo
10
Breaking down the quantitative/qualitative divide
10
Mixed methods research: combining quantitative and qualitative research
10
Writing up social research
10
Show/Hide Answers
Research designs
Naturalism has been defined as:
Viewing natural and social objects as belonging to the same realm
Being true to the nature of the phenomenon under investigation
Minimising the intrusion of artificial methods of data collection into the field
All of the above
Key concept 3.4 explains that “naturalism” is an unusual expression which has many meanings, some contradictory! All of the definitions shown in this question are correct, although “a” is positivist as opposed to the interpretivism suggested by “b” and “c”. However, research methodologies like ethnography, or observation, or unstructured qualitative interviews try to come close to the natural context of the data, while being relatively non-intrusive.
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 43
Author:
rikazzz
Comment
Breaking down the quantitative/qualitative divide
Why might we say that quantitative researchers also try to study social meanings?
Because the method they use most is the in-depth interview
Because their written reports usually refer to an interpretivist epistemology
Because surveys and questionnaires are used to examine attitudes and opinions
Because they observe human behaviour in a laboratory
A lot of the difficulties between quantitative and qualitative researchers stem from the consideration of meaning. It is argued that quantitative studies can reveal statistics but not those factors which produced the statistics. Furthermore, although what things are and what they mean are fundamentally different, it is the meaning of things that shape people’s relationships with the world around them. On the other hand, there can be little doubt that quantitative social researchers really are driven by the need to understand meaning, so the argument is really between the efficiency of methods they each use to uncover it. Questionnaires really do try to find out people’s attitudes and opinions, even if the results are shown as the numbers of people with a particular attitude, rather than their reasons for holding the attitude.
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 624
Author:
rikazzz
Comment
Sampling in quantitative research
The term ‘data processing error’ refers to:
Activities or events related to the sampling process, e.g. non-response
Faulty techniques of coding and managing data
Problems with the implementation of the research process
The unavoidable discrepancy between the sample and the population
Figure 8.9 displays the “four sources of error in social survey research” (p194), including ‘data-processing’ error. As the term implies, this is an error which occurs at the time of processing the data rather than at the time of preparing for it or even gathering it. The typical processing error crops up in coding answers given in questionnaires. It is true that faulty questionnaire construction may ‘breed’ errors at the processing stage, so that great care must be taken at the implementation phase and while there is, indeed, a standard ‘error’ between the averages of samples and populations, this is a statistical expression rather than a human mistake.
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 194
Author:
rikazzz
Comment
Documents as sources of data
What are Scott’s four criteria for assessing the quality of documents?
Credibility, reliability, accuracy, meaning
Comprehensiveness, accuracy, value, rigour
Authenticity, credibility, representativeness, meaning
Objectivity, subjectivity, authenticity, value
Scott (1990, cited on page 546) distinguishes between personal and official (private or state owned) documents, but argues that they can all be evaluated using the four criteria of ‘authenticity’: “is the evidence genuine?”; ‘credibility’: “is the evidence free from error?”; ‘representativeness’: “is the evidence typical?” and ‘meaning'” is the evidence clear and comprehensible?”
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 546
Author:
rikazzz
Comment
The nature and process of social research
Why is data analysis concerned with data reduction?
Because far too much data is collected than is required
Because we need to make sense of the data
An emergency source of finance
Because the sample size has been exceeded
When we look at all the data gathered, we then need to group similar bits of qualitative data into categories and themes, and quantitative data into tables and averages, so that we can see it more clearly. Literally, we make sense of the data in a process called ‘data reduction’. Answer (c) is incorrect, because the repetition of responses across the sample might prove to be, itself, very interesting. Most research suffers from having too little data, rather than too much, at least of the desired kind. Finally, exceeding the sample size can never be bad if the additional cases satisfy the selection criteria (see chapter 8).
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 11
Author:
rikazzz
Comment
Mixed methods research: combining quantitative and qualitative research
How can multi-strategy research help us to study different aspects of a phenomenon?
By reducing the standard deviation of scores around the mean
By allowing the researcher to interview first women, and then men
By revealing both the macro and the micro level
By making it unnecessary to have more than one stage in the research process
It has been argued that quantitative research tends to reveal the larger scale, “macro” aspects of a phenomenon (such as patterns of crime or levels of educational attainment in different social groups), whereas qualitative research reveals the “micro” level processes of interaction that go on in everyday life. It is therefore extremely useful to combine these two levels of analysis and look at both aspects of a phenomenon, often through a two-stage research project.
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 644,645
Author:
rikazzz
Comment
Structured interviewing
Which of the following is not advised when planning the question order of a structured interview?
Be wary of asking an earlier question that alters the salience of later questions
Expect some variation in the order in which questions are asked
Leave questions about sensitive or embarrassing issues until later in the interview
Group the questions into logically organized sections
It is important to stick to the order of the questions as determined in the interview schedule, for a number of reasons. One fairly obvious reason is that if we skip a question, for whatever reason, we may forget to come back to it. Another concerns the logical progression of the question order, whereby a later question may predispose a respondent to answering an earlier question somewhat differently than might have been the case spontaneously. This particularly applies to questions of a more sensitive nature, which should be left till later in the interview, or those that strike the respondent as being more meaningful to them, more salient, which really should come early in the interview. From both the respondent’s point of view and your own, it is more appropriate to group questions into categories than to leave them “scattered all over the place”. The respondent will get a sense of order and intelligence and you are more likely to be able to understand the face validity of your own questions, apart from making coding and data processing more straightforward. Far from expecting variation in the question order, you are sternly cautioned against it.
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 208-210
Author:
rikazzz
Comment
Structured observation
One of the criticisms often levelled at structured observation is that:
It does not allow us to impose any framework on the social setting
It only generates a small amount of data
It is unethical to observe people without an observation schedule
It does not allow us to understand the intentions behind behaviour
Structured observation does impose a framework onto the social setting being observed. The problem is that the framework may be inappropriate or even irrelevant. Because of its focus on behaviour, it cannot easily study intentions of human actions, in other words, the meanings behind behaviour. Another problem is that lots of fragmentary data is gathered, which can be hard to integrate into a coherent whole. Interpretivist sociologists are often reluctant to use this method because the focus on observable behaviour often means neglecting to consider the subjective meanings that people give to their actions. This may suggest that observation should usually be accompanied with another data-gathering method, whether the research strategy is quantitative or qualitative.
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 279
Author:
rikazzz
Comment
Computer-assisted qualitative data analysis: using NVivo
What does the acronym “CAQDAS” stand for?
Computer-Assisted Qualitative Data Analysis Software
Complicated Analytical Questions Deserving Answers Soon
Constant Aggravation Queried Directly And Swiftly
Content Analysis Quantification: Durkheim And Statistics
CAQDAS is one of the most significant developments in qualitative research over the last twenty years. The label refers to a group of software packages such as NVivo and ATLAS/ti, which are used for qualitative data analysis. These computer programmes were developed for individual use on a PC or laptop computer and were originally not much more than sophisticated word-processors but have developed into advanced data-base programmes.
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 602
Author:
rikazzz
Comment
The nature of quantitative research
An operational definition is:
One that bears no relation to the underlying concept
An abstract, theoretical definition of a concept
A definition of a concept in terms of specific, empirical measures
One that refers to opera singers and their work
Devising measures of concepts is shown as step 4 in the process of quantitative research (fig. 7.1, p150). Bryman points out that this step is often referred to as operationalization, in other words, the series of separate steps we will take to make our research work for us. This is very important when we think about tests of validity of the research. The operational definition is therefore, the very opposite of abstract; attempting to phrase the concept so precisely as to make it capable of being tested in the research context.
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 150
Author:
rikazzz
Comment
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