Sociology
Ethnographic research produces qualitative data because:
the findings are amenable to statistical analysis
it is conducted over a period of several years
it uncovers rich, detailed accounts from an insider’s perspective
it compares findings from a number of different cases
it uncovers rich, detailed accounts from an insider’s perspective
Ethnographic research aims to reach an in-depth, meaningful understanding of a particular social group or setting. It typically involves the researcher immersing themselves ‘in the field’ that they are studying, by living with the group and observing their activities; they may also interview group members and collect documentary evidence. These kinds of data are qualitative: rich in detail and meaning. 83
it uncovers rich, detailed accounts from an insider’s perspective Ethnographic research aims to reach an in-depth, meaningful understanding of a particular social group or setting. It typically involves the researcher immersing themselves ‘in the field’ that they are studying, by living with the group and observing their activities; they may also interview group members and collect documentary evidence. These kinds of data are qualitative: rich in detail and meaning. 83
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