Sociology
Post-Fordist forms of media production and consumption involve:
the mass production of standardized products for passive audiences
television based on producer-broadcaster rather than publisher-broadcaster models
a diverse range of products aimed at niche markets
increasing numbers of advertisements for motoring and car-related products
a diverse range of products aimed at niche markets
Over the last century, there has been a change in the way in which goods and services are produced. With mass production and the saturation of markets by a wide range of competing goods, consumers have more choice and tastes may vary widely. The term Post-Fordism refers to a system of production that focuses on niche markets rather than mass markets, for example by providing a diverse range of products. 386
a diverse range of products aimed at niche markets Over the last century, there has been a change in the way in which goods and services are produced. With mass production and the saturation of markets by a wide range of competing goods, consumers have more choice and tastes may vary widely. The term Post-Fordism refers to a system of production that focuses on niche markets rather than mass markets, for example by providing a diverse range of products. 386
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