Focus groups
What should the moderator say in their introductory remarks?
Thank you to the participants for coming
Who they are and what the research is about
How the focus group will proceed
All of the above
All of the above
It is always important to include an introductory preamble at the beginning of a focus group session, in order to provide the participants with all the information they need to contribute. You should take the opportunity to explain why the research is being done, what you will do with the data and discuss certain ethical issues, such as anonymity and confidentiality. In this sense, a focus group is no different to any other method used for qualitative data gathering. Bryman says (p511) that for a focus group introduction, you should also “present some of the conventions” of focus group participation, like one person speaking at a time, that all viewpoints are important and the expected duration of the meeting.
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 511
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 511
All of the above It is always important to include an introductory preamble at the beginning of a focus group session, in order to provide the participants with all the information they need to contribute. You should take the opportunity to explain why the research is being done, what you will do with the data and discuss certain ethical issues, such as anonymity and confidentiality. In this sense, a focus group is no different to any other method used for qualitative data gathering. Bryman says (p511) that for a focus group introduction, you should also “present some of the conventions” of focus group participation, like one person speaking at a time, that all viewpoints are important and the expected duration of the meeting.
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 511
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 511
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Why have feminists argued that focus groups successfully avoid “decontextualizing” their participants?A. Because they study the individual as part of a social context
B. Because they tend to be carried out by female researchers
C. Because moderating a focus group demands great technical knowledge
D. Because the data tends to be analysed using post-structuralist theories
What is the role of the moderator in a focus group?
A. To stimulate discussion and keep the conversation on track
B. To ask leading questions and dominate the discussion
C. To sit away from the group and observe their behaviour
D. To evaluate the group’s performance on a particular task
When might it be useful to conduct a relatively large number of focus groups?
A. When participants’ views are likely to be affected by socio-demographic factors
B. When you want to capture as much diversity in perspectives as possible
C. When there are lots of willing volunteers who meet the relevant criteria
D. All of the above
Why is it particularly difficult to get an accurate record and transcript of a focus group session?
A. Because the researcher often forgets to take notes
B. Because focus groups are transcribed several years after they are conducted
C. Because you cannot use a tape recorder in a focus group
D. Because there are so many different voices to follow
What is the main difference between a focus group and a group interview?
A. Group interviews involve fewer participants
B. Focus groups are used to study the way people discuss a specific topic
C. There is no moderator present in a focus group
D. Focus groups save more time and money
How have focus groups been used in media and cultural studies?
A. To plan champagne receptions
B. To investigate birth and conception
C. To explore audience reception
D. To measure TV reception
What are the two main forms of group interaction that Kitzinger identifies in focus group sessions?
A. Altruistic and aggressive
B. Complementary and argumentative
C. Conventional and alternative
D. Passive and assertive
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