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Social Research Methods
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Social Research Methods
- Page 13
The nature and process of social research
10
Social research strategies: quantitative research and qualitative research
10
Research designs
10
Planning a research project and formulating research questions
10
Getting started: reviewing the literature
9
Ethics and politics in social research
10
The nature of quantitative research
10
Sampling in quantitative research
10
Structured interviewing
10
Self-administered questionnaires
9
Asking questions
10
Structured observation
10
Content analysis
10
Using existing data
10
Quantitative data analysis
10
Using IBM SPSS statistics
10
The nature of qualitative research
10
Sampling in qualitative research
10
Ethnography and participant observation
10
Interviewing in qualitative research
10
Focus groups
10
Language in qualitative research
10
Documents as sources of data
10
Qualitative data analysis
10
Computer-assisted qualitative data analysis: using NVivo
10
Breaking down the quantitative/qualitative divide
10
Mixed methods research: combining quantitative and qualitative research
10
Writing up social research
10
Show/Hide Answers
Focus groups
What should the moderator say in their introductory remarks?
Thank you to the participants for coming
Who they are and what the research is about
How the focus group will proceed
All of the above
It is always important to include an introductory preamble at the beginning of a focus group session, in order to provide the participants with all the information they need to contribute. You should take the opportunity to explain why the research is being done, what you will do with the data and discuss certain ethical issues, such as anonymity and confidentiality. In this sense, a focus group is no different to any other method used for qualitative data gathering. Bryman says (p511) that for a focus group introduction, you should also “present some of the conventions” of focus group participation, like one person speaking at a time, that all viewpoints are important and the expected duration of the meeting.
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 511
Author:
rikazzz
Comment
Planning a research project and formulating research questions
The role of a project supervisor is to:
Make sure you keep to your schedule and deadlines
Provide intellectual support, guidance and critical feedback
Negotiate access to the research setting on the student’s behalf
Give you a reading list
If you are writing an undergraduate or postgraduate dissertation, you will normally be allocated an academic supervisor to help you. The role of the supervisor is to provide intellectual support and practical guidance on carrying out a research project, as well as critical but constructive feedback on your written work. Most institutions stipulate the amount of contact a student may expect to have with their supervisor, so it makes sense to use the resource to the full. It may be the case that the supervisor will be one of your examiners, so discussing work-in-progress regularly is very productive. However, it is important to remember that they cannot do the research for you and if you are late, well, that’s your responsibility!
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 75
Author:
rikazzz
Comment
Qualitative data analysis
What is a “substantive theory” in Strauss & Corbin’s view?
One that operates at the highest level of abstraction
One that is highly controversial and provokes a critical response
One that relates to an empirical instance or substantive topic area
One that is amenable to statistical analysis
Strauss & Corbin (1998, cited on page 576) distinguish between two main types of grounded theory, both of which are seen to emerge from the process of qualitative data analysis. A substantive theory is one that explains an empirical instance or specific area of study, which can then be tested in new settings, whereas a formal theory operates at a higher level of abstraction and applies to a wide range of phenomena, because data will have been collected in contrasting settings. A substantive theory may never be more than just that, but when a formal theory emerges, it applies to several substantive areas.
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 576
Author:
rikazzz
Comment
Ethics and politics in social research
Which of the following factors does not add a political dimension to the research process?
The researcher’s values, beliefs and prior assumptions
The response rate of a social survey
The vested interests of the funding body
A gatekeeper’s concerns about representation
It is argued that, just like ethical issues, political issues pervade every aspect of the research process. The social researcher cannot conduct their research in a social and moral vacuum because of a number of factors: their own beliefs and values will shape what they come to research and how they interpret the findings; gatekeepers may try to control what is said about their group or organization; and similarly, the company, industry or research council that is funding the study may impose limits on the types of projects that are carried out and the way findings are reported.
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 141-144
Author:
rikazzz
Comment
Mixed methods research: combining quantitative and qualitative research
Which version of the debate about multi-strategy research suggests that quantitative and qualitative research is compatible?
Technical version
Methodological version
Epistemological version
Feminist version
There is an argument for using a mixed-methods approach, apart from attempting to counter the arguments against. One of these is called the “technical” argument. In essence, this is the argument which distinguishes between data-gathering and (even) data-analysis techniques, as being autonomous, on the one hand and the espoused epistemologies of researchers on the other. This argument sees the ‘competing’ research strategies as compatible, making mixed methods research feasible.
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 637
Author:
rikazzz
Comment
Planning a research project and formulating research questions
Why is it helpful to keep a research diary or log book while you are conducting your project?
To give you something to do in the early stages of your research when nothing is happening
Because funding councils generally demand to see written evidence that you were working every day during the period of the research
To keep a record of what you did and what happened throughout the research process
It can be added to your dissertation to ensure that you reach the required word limit
It can be very helpful to keep a written log book or diary of the whole period during which you conducted your project. This is because the research process is typically long, busy and full of unexpected turns of events. Keeping a record of what happened, and when, will help you to monitor how well the research is progressing (in terms of survey response rates, etc.) and whether you are managing to answer your research questions. It will also be an extremely useful resource when it comes to writing up your “Methods” chapter later on, as you will already have a set of notes about the research process in chronological order, and this will encourage you to be reflexive about your own role in shaping the outcomes of the project.
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 86
Author:
rikazzz
Comment
Language in qualitative research
Conversation Analysis (CA) and Discourse Analysis (DA) differ from other qualitative research methods in that they treat language as:
A method rather than a theory
A resource rather than a topic
A theory rather than a method
A topic rather than a resource
Whereas other methods of qualitative research (such as in-depth interviewing and focus groups) treat language as simply the medium through which we access data, CA and DA focus on the way language is used as a topic worthy of study in its own right. Although there are close linkages between CA and DA, CA focuses on spoken language in conversations and DA examines all other forms of language presentation, including transcripts of spoken language.
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 526
Author:
rikazzz
Comment
Sampling in qualitative research
What can be generalized from a purposive sample?
That the findings are true for broadly similar cases
That the findings are true for the entire population
That the opposite is true for people who are the opposite of those in the sample
That purposive sampling is better than probability sampling
The big problem for many researchers is that very little can be generalized from findings emerging from purposive samples. This approach to sampling is done, after all, because a probability sample may not be feasible or appropriate. So generalizability, or the lack of it, is bound into the definition of sampling type. Onwuegbuzie and Leech (2010, cited on page 418) point out, however, that it is possible to generalize from one case to another that is broadly similar. We are cautioned not to make claims for our data that cannot be supported by our research methods.
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 416-418
Author:
rikazzz
Comment
Structured observation
Cohen’s kappa is a measure of:
Inter-surveyor consistency
Intra-observer validity
Intra-coder validity
Inter-observer consistency
One of the problems encountered in structured observation concerns the degree of inter-observer consistency. The point is that we need to feel confident that separate observers do not see things so very differently from each other as to use different codes for essentially the same behaviour. Cohen’s kappa is a statistical measure of the degree of agreement between two people’s coding of the same situation, over and above what could have happened by chance. Naturally, the same observer might code the same things a little differently over time, so intra-observer consistency can also be a problem. These are problems of reliability, not validity.
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 276, Key concept 12.3
Author:
rikazzz
Comment
Sampling in qualitative research
Why is an ethnographic study unlikely to use a probability sample?
Because the aim of understanding is more important than that of generalization
Because the researcher cannot control who is willing to talk to them
Because it is difficult to identify a sampling frame
All of the above
Ethnographic research tends to rely on convenience or snowball sampling, because the ethnographer can only glean information from whoever is prepared to talk to them. The shifting population of such groups also makes it difficult to map out the sampling frame from which a probability sample could be selected. However, as a qualitative research design, it is generally seen as more important for this technique to lead to interpretive understanding than to statistical generalisation.
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 418
Author:
rikazzz
Comment
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