Content analysis
Which of the following is not an advantage of content analysis?
It allows us to observe otherwise inaccessible populations at first hand
It is a transparent and easily replicable technique
It allows us to track changes in media representations over time
It is a non-reactive method
It allows us to observe otherwise inaccessible populations at first hand
Content analysis is unobtrusive and tends not to suffer from the reactive effect, because the newspapers are not written with any sense that they might be subjected to this kind of analysis at some point in the future. It is flexible and can be kind to researchers with low financial resources. The time required can be considerable but the reward of high potential reliability can offset this. A further advantage is that it may allow us to gather information about social groups that are difficult to access, such as elite sections of society or celebrities, partly because it does not depend on direct observation or interviews with these people.
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 302-305
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 302-305
It allows us to observe otherwise inaccessible populations at first hand Content analysis is unobtrusive and tends not to suffer from the reactive effect, because the newspapers are not written with any sense that they might be subjected to this kind of analysis at some point in the future. It is flexible and can be kind to researchers with low financial resources. The time required can be considerable but the reward of high potential reliability can offset this. A further advantage is that it may allow us to gather information about social groups that are difficult to access, such as elite sections of society or celebrities, partly because it does not depend on direct observation or interviews with these people.
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 302-305
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 302-305
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Which of the following is not an example of a ‘unit of analysis’?A. Validity
B. significant actors
C. Words
D. subjects and themes
The data from each row in a coding schedule can be entered into a quantitative analysis computer program called:
A. Endnote
B. N-Vivo
C. Outlook
D. SPSS
Why did Warde sample food magazines from four different months in the year?
A. Because there weren’t enough food adverts in the first two magazines
B. To take into account any seasonal variation in the recipes included in the magazines
C. To find information from more than one form of mass media communication
D. Because he couldn’t decide which of the recipes were the most appetizing
The purpose of a coding manual is to:
A. Provide a form onto which the data can be entered
B. Provide researchers with instructions about how to code the data
C. List all the categories that have been omitted from the schedule
D. Test researchers’ knowledge of statistics
If coders differed in their interpretations of the categories in the schedule, this could negatively affect the data’s:
A. Internal generalisability
B. Intra-interviewer reliability
C. Construct validity
D. Inter-coder reliability
Which of the following could be subjected to a textual content analysis?
A. Interview transcripts
B. Newspaper articles
C. Song lyrics
D. All of the above
Quantitative content analysis is an approach that aims to:
A. Objectively and systematically measure the content of a text
B. Reach an interpretive understanding of social action
C. Engage in a critical dialogue about ethical issues in research
D. Provide a feminist alternative to ‘male-stream’ quantitative methods
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