Structured interviewing
Which of the following is not advised when planning the question order of a structured interview?
Be wary of asking an earlier question that alters the salience of later questions
Expect some variation in the order in which questions are asked
Leave questions about sensitive or embarrassing issues until later in the interview
Group the questions into logically organized sections
Expect some variation in the order in which questions are asked
It is important to stick to the order of the questions as determined in the interview schedule, for a number of reasons. One fairly obvious reason is that if we skip a question, for whatever reason, we may forget to come back to it. Another concerns the logical progression of the question order, whereby a later question may predispose a respondent to answering an earlier question somewhat differently than might have been the case spontaneously. This particularly applies to questions of a more sensitive nature, which should be left till later in the interview, or those that strike the respondent as being more meaningful to them, more salient, which really should come early in the interview. From both the respondent’s point of view and your own, it is more appropriate to group questions into categories than to leave them “scattered all over the place”. The respondent will get a sense of order and intelligence and you are more likely to be able to understand the face validity of your own questions, apart from making coding and data processing more straightforward. Far from expecting variation in the question order, you are sternly cautioned against it.
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 208-210
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 208-210
Expect some variation in the order in which questions are asked It is important to stick to the order of the questions as determined in the interview schedule, for a number of reasons. One fairly obvious reason is that if we skip a question, for whatever reason, we may forget to come back to it. Another concerns the logical progression of the question order, whereby a later question may predispose a respondent to answering an earlier question somewhat differently than might have been the case spontaneously. This particularly applies to questions of a more sensitive nature, which should be left till later in the interview, or those that strike the respondent as being more meaningful to them, more salient, which really should come early in the interview. From both the respondent’s point of view and your own, it is more appropriate to group questions into categories than to leave them “scattered all over the place”. The respondent will get a sense of order and intelligence and you are more likely to be able to understand the face validity of your own questions, apart from making coding and data processing more straightforward. Far from expecting variation in the question order, you are sternly cautioned against it.
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 208-210
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 208-210
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A filter question is one that:A. Ensures that all respondents are asked every question on the schedule and in the same order
B. Leaves a space for respondents to write long and detailed answers
C. Helps the interviewer to avoid asking irrelevant questions by directing them elsewhere on the schedule
D. Allows supervisors to distinguish between good and bad interviewers
Which of the following is not a disadvantage of telephone interviewing?
A. Researchers do not have to spend so much time and money on travelling
B. Some people in the target population may not own a telephone
C. It can be difficult to build rapport over the telephone
D. Interviewers cannot use visual cues such as show cards
Why is it important for structured interviews to follow a standardized procedure?
A. To increase validity, as the interview can be adapted for each respondent
B. To increase reliability, because all respondents receive the same interview stimulus
C. To allow for an in-depth exploration of the topic
D. To make it easier for untrained interviewers to carry out complex surveys
Standardizing the interview schedule can reduce interviewer variation in terms of:
A. The way in which questions are phrased by the interviewer
B. The order in which questions are asked
C. The procedures used to code and analyse survey data
D. All of the above
A show card is:
A. One that prevents respondents from expressing their opinions about a statement
B. One that encourages explicit discussion of sensitive or personal information
C. One that prompts respondents to choose from a range of possible answers
D. One that researchers must present when they compete at pony club events
Which of the following might you include in an introductory letter to respondents?
A. An explanation of who you are and who is funding your research
B. An overview of what the research is about and how the data will be collected
C. A statement of their ethical rights to anonymity, confidentiality, etc.
D. All of the above
The acronym “CATI” stands for:
A. Camera-activated telescopic interviewing
B. Computer-assisted telephone interviewing
C. Corrective anti-terrorist interviewing
D. Critical analysis of telepathic interviewing
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