Structured interviewing
A show card is:
One that prevents respondents from expressing their opinions about a statement
One that encourages explicit discussion of sensitive or personal information
One that prompts respondents to choose from a range of possible answers
One that researchers must present when they compete at pony club events
One that prompts respondents to choose from a range of possible answers
Most questions in a structured interview have in-built prompts because they have been closed by limiting the possible responses. However, it is often possible to show a list of possibilities on a card, hence the expression ‘show card’. Instructions will be given to interviewers before a particular question to “show card number 2”, for example. The value of a show card is that it can be used a number of times throughout an interview, particularly for lists that are longer than usual, or that might be too hard to keep in memory. All information on a show card could have been contained within the interview schedule itself, so it is not a situation where we show the cards to some respondents but not to others.
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 214
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 214
One that prompts respondents to choose from a range of possible answers Most questions in a structured interview have in-built prompts because they have been closed by limiting the possible responses. However, it is often possible to show a list of possibilities on a card, hence the expression ‘show card’. Instructions will be given to interviewers before a particular question to “show card number 2”, for example. The value of a show card is that it can be used a number of times throughout an interview, particularly for lists that are longer than usual, or that might be too hard to keep in memory. All information on a show card could have been contained within the interview schedule itself, so it is not a situation where we show the cards to some respondents but not to others.
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 214
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 214
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A filter question is one that:A. Ensures that all respondents are asked every question on the schedule and in the same order
B. Leaves a space for respondents to write long and detailed answers
C. Helps the interviewer to avoid asking irrelevant questions by directing them elsewhere on the schedule
D. Allows supervisors to distinguish between good and bad interviewers
Which of the following is not a disadvantage of telephone interviewing?
A. Researchers do not have to spend so much time and money on travelling
B. Some people in the target population may not own a telephone
C. It can be difficult to build rapport over the telephone
D. Interviewers cannot use visual cues such as show cards
Why is it important for structured interviews to follow a standardized procedure?
A. To increase validity, as the interview can be adapted for each respondent
B. To increase reliability, because all respondents receive the same interview stimulus
C. To allow for an in-depth exploration of the topic
D. To make it easier for untrained interviewers to carry out complex surveys
Standardizing the interview schedule can reduce interviewer variation in terms of:
A. The way in which questions are phrased by the interviewer
B. The order in which questions are asked
C. The procedures used to code and analyse survey data
D. All of the above
Which of the following might you include in an introductory letter to respondents?
A. An explanation of who you are and who is funding your research
B. An overview of what the research is about and how the data will be collected
C. A statement of their ethical rights to anonymity, confidentiality, etc.
D. All of the above
The acronym “CATI” stands for:
A. Camera-activated telescopic interviewing
B. Computer-assisted telephone interviewing
C. Corrective anti-terrorist interviewing
D. Critical analysis of telepathic interviewing
The response set of “acquiescence” can be a problem in that:
A. Some people consistently agree or disagree with a set of questions or items
B. Respondents tend to give answers that they think are socially desirable
C. The structured interview is so conducive to reciprocity that male respondents find it hard to stop talking
D. Researchers who wear very strong perfume will distract their respondents
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