Structured interviewing
The acronym “CATI” stands for:
Camera-activated telescopic interviewing
Computer-assisted telephone interviewing
Corrective anti-terrorist interviewing
Critical analysis of telepathic interviewing
Computer-assisted telephone interviewing
Like many other acronyms, “CATI” could represent many phrases. In the context of structured interviewing in social research, CATI stands for “computer-assisted telephone interviewing”. Using this technique, the interviewer uses a computer with a pre-loaded questionnaire when making the call. Responses are then keyed in as appropriate, indicated by the question’s instructions and coding. This technique may save considerable amounts of time later, if a computer programme such as SPSS is used for data recording and analysis (see chapter 15), because data can be entered directly while phoning. “CAPI”, or “computer-assisted personal interviewing”, tries to bring the benefits of the computer to the face-to-face interview setting. It is easy to imagine extended use of small-scale computers as an aid to interviewing in the future.
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 204
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 204
Computer-assisted telephone interviewing Like many other acronyms, “CATI” could represent many phrases. In the context of structured interviewing in social research, CATI stands for “computer-assisted telephone interviewing”. Using this technique, the interviewer uses a computer with a pre-loaded questionnaire when making the call. Responses are then keyed in as appropriate, indicated by the question’s instructions and coding. This technique may save considerable amounts of time later, if a computer programme such as SPSS is used for data recording and analysis (see chapter 15), because data can be entered directly while phoning. “CAPI”, or “computer-assisted personal interviewing”, tries to bring the benefits of the computer to the face-to-face interview setting. It is easy to imagine extended use of small-scale computers as an aid to interviewing in the future.
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 204
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 204
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A filter question is one that:A. Ensures that all respondents are asked every question on the schedule and in the same order
B. Leaves a space for respondents to write long and detailed answers
C. Helps the interviewer to avoid asking irrelevant questions by directing them elsewhere on the schedule
D. Allows supervisors to distinguish between good and bad interviewers
Which of the following is not a disadvantage of telephone interviewing?
A. Researchers do not have to spend so much time and money on travelling
B. Some people in the target population may not own a telephone
C. It can be difficult to build rapport over the telephone
D. Interviewers cannot use visual cues such as show cards
Why is it important for structured interviews to follow a standardized procedure?
A. To increase validity, as the interview can be adapted for each respondent
B. To increase reliability, because all respondents receive the same interview stimulus
C. To allow for an in-depth exploration of the topic
D. To make it easier for untrained interviewers to carry out complex surveys
Standardizing the interview schedule can reduce interviewer variation in terms of:
A. The way in which questions are phrased by the interviewer
B. The order in which questions are asked
C. The procedures used to code and analyse survey data
D. All of the above
A show card is:
A. One that prevents respondents from expressing their opinions about a statement
B. One that encourages explicit discussion of sensitive or personal information
C. One that prompts respondents to choose from a range of possible answers
D. One that researchers must present when they compete at pony club events
Which of the following might you include in an introductory letter to respondents?
A. An explanation of who you are and who is funding your research
B. An overview of what the research is about and how the data will be collected
C. A statement of their ethical rights to anonymity, confidentiality, etc.
D. All of the above
The response set of “acquiescence” can be a problem in that:
A. Some people consistently agree or disagree with a set of questions or items
B. Respondents tend to give answers that they think are socially desirable
C. The structured interview is so conducive to reciprocity that male respondents find it hard to stop talking
D. Researchers who wear very strong perfume will distract their respondents
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