Standardizing the interview schedule can reduce interviewer variation in terms of:

The way in which questions are phrased by the interviewer
The order in which questions are asked
The procedures used to code and analyse survey data
All of the above
All of the above  All of these answers are ways in which interviewer variation is reduced. Although we can imagine a need to standardize interviewer behaviour across a number of separate interviewers, the concept applies to a single interviewer just as well. It is important to make sure that each respondent is asked the same questions, with the same phrasing, in the same order as every other respondent. Only in this way can we feel confident that no undue additional bias has crept into the process and that validity has not been impaired.
Reference: Bryman: Social Research Methods: 5th Edition Page(s) 200

Related posts

A filter question is one that:
A. Ensures that all respondents are asked every question on the schedule and in the same order
B. Leaves a space for respondents to write long and detailed answers
C. Helps the interviewer to avoid asking irrelevant questions by directing them elsewhere on the schedule
D. Allows supervisors to distinguish between good and bad interviewers
Which of the following is not a disadvantage of telephone interviewing?
A. Researchers do not have to spend so much time and money on travelling
B. Some people in the target population may not own a telephone
C. It can be difficult to build rapport over the telephone
D. Interviewers cannot use visual cues such as show cards
Why is it important for structured interviews to follow a standardized procedure?
A. To increase validity, as the interview can be adapted for each respondent
B. To increase reliability, because all respondents receive the same interview stimulus
C. To allow for an in-depth exploration of the topic
D. To make it easier for untrained interviewers to carry out complex surveys
A show card is:
A. One that prevents respondents from expressing their opinions about a statement
B. One that encourages explicit discussion of sensitive or personal information
C. One that prompts respondents to choose from a range of possible answers
D. One that researchers must present when they compete at pony club events
Which of the following might you include in an introductory letter to respondents?
A. An explanation of who you are and who is funding your research
B. An overview of what the research is about and how the data will be collected
C. A statement of their ethical rights to anonymity, confidentiality, etc.
D. All of the above
The acronym “CATI” stands for:
A. Camera-activated telescopic interviewing
B. Computer-assisted telephone interviewing
C. Corrective anti-terrorist interviewing
D. Critical analysis of telepathic interviewing
The response set of “acquiescence” can be a problem in that:
A. Some people consistently agree or disagree with a set of questions or items
B. Respondents tend to give answers that they think are socially desirable
C. The structured interview is so conducive to reciprocity that male respondents find it hard to stop talking
D. Researchers who wear very strong perfume will distract their respondents

Leave a Reply

Your email address will not be published. Required fields are marked *